Hahn Public is a strategic communications firm that works with public sector and infrastructure clients. The company asked Beutler Ink to help them monitor Wikipedia, explain edits to clients, and develop informed responses. Here's how our WikiWatch tool delivered the results they needed.
The Challenge
Wikipedia articles for brands have emerged as highly ranked and publicly trusted sources of information. Hahn Public helps clients keep tabs on their digital reputations, and the firm needed immediate updates when Wikipedia articles relevant to clients were changed, along with short summaries of these edits and other critical information that could be used to create client-facing reports.
The Solution
WikiWatch is a complete system for monitoring, analyzing, and responding to changes affecting Wikipedia articles of interest to your organization. WikiWatch helped Hahn Public provide timely, informed reports to clients while keeping their own team from getting bogged down in Wikipedia's technical navigation and manual processes.
“My team loves WikiWatch! We’ve been using it to create monitoring reports for our clients. Now we can take quick snapshots of activity to provide our customers with fast updates and visual aids that help them understand what’s really going on. As an agency owner, there’s nothing better than easily being able to offer a new service and value-add to my clients.”
Activity Trends
WikiWatch aggregates clean, client-friendly graphs to show traffic and edit activity over time. These report-ready visual aids quickly call client attention to trends or spikes that might give cause for action.
Benchmarks
WikiWatch's content summary tools can be used to create comparison reports that show how articles stack up against other industry topics or competitors' pages, as well as set clear benchmarks for improvement.
Alerts & Recommendations
WikiWatch provides custom, automatic email alerts for edits to client articles and can generate custom reports summarizing key edits over time. Additional external tools and in-app resources provide insights and data that support strategic recommendations and clear paths forward.
